activity #3

 Shiza saeed (14-10044)

Mcom 402 (B)

Activity #3

1.     Safeguard:

It is an antibacterial soap that provides long lasting germs protection which are found everywhere even on the  clean surface. It has day through night protection. It has a good smell too. This soap comes with different variety like pure white, lemon, vitamin E, aloe vera and honey.

It is represented in a positive way as it spreads the message of cleanliness among children. Whatever the ad tells us that very true as it is related to hygiene. The techniques which are used are different campaigns which they use in their ad to make it more effective. Basically the target audience are kids who always play outside and needs germ protection. The slogan line and the safe guard cartoons “commander safeguard” makes them to buy the product. The slogan line ‘day through night germ protection  tick tick tick tick tick’ make the audience read the text.

 

2.    Ariel:

It is a washing powder which removes the stain in 1 wash as compared to an ordinary detergents. It contains a microcleaning booster that helps to achieve impeccable cleaning in single wash.

Representation is in positive way as they show that the white cloth is neat and clean in 1 wash as they have to sell their product basically to the housewives. The technique is showing of dirty white cloth turning into shiny white and it motivates the housewives to  buy this product. “new ariel with micro cleaning boosters” is the motivating line.

 

3.    Head & shoulders:

It is an anti-dandruff shampoo. Its anti-zinc formula works directly on the scalp and 100% removes the dandruff. It has been tested by the P&G research centre. It has a great smell and it is worlds number 1 dandruff shampoo.

It is presented in a positive way as in ad they show a clinically tested shampoo. They test the scalp of the person before and after wash. The ad motivates the people to buy the product and it has no negative effect. The line removes dandruff 100% is the catching line.